Undeterred by a recent JPMorgan report predicting slower Samsung Galaxy S4 sales, the company goes on the offensive with plans for its next Android camera.
The Korea Times reported Thursday that Samsung Chief Executive Officer Shin Jong-kyun appears to have channeled his inner Obi-Wan Kenobi this week, deflecting a drop in the company’s stock price with a new product tease.
Last week, JPMorgan claimed Samsung faced "significant setbacks" with sales of its flagship Galaxy S4 smartphone, causing shares in the company to drop by nearly 6.2 percent, a four-month low.
With a mere wave of his Jedi-capable hand, Shin shifted the media’s focus off of the bad news and onto one of the new products Samsung plans to launch next week.
"Samsung will release our latest mirrorless camera that runs on Google’s Android software," Shin told reporters in Seoul yesterday.
The company plans to introduce the Galaxy Camera 2 at an event in London next Thursday, June 20th, although it hasn’t detailed what new features we might expect or when the Android-powered shooter will begin shipping.
Although point-and-shoot digital cameras have waned as smartphones have improved, Samsung hopes to leverage its manufacturing prowess by laying claim to a new market for data-equipped smart cameras that rival DSLRs in quality.
Shin also confirmed there are no plans to lay down arms in ongoing patent disputes with Apple, perhaps newly emboldened by a U.S. International Trade Commission ruling that older iPhone and iPad models infringe on Samsung patents.
- Get a refresher course on the original Samsung Galaxy Camera