Stop Being Defensive Over New TLDs And Market The Heck Out Of Brands, Online And Off: FT

There is much huffing and puffing from trademark holders over the coming new Top Level Domains for which ICANN began seeking accepting applications on 12 January for three months. The Financial Times is the latest to enter the fray with a column titled “Suffix wars are best left to politics and porn.”
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Tags: Being, brands, Defensive, Heck, Market, Online, Over, Stop, TLDs